Felix Ihno
Marketing-Tech & AI Operations
I build the digital infrastructure that makes brands run. 10+ years helping wellness, DTC, and longevity brands get their foundations right — from analytics pipelines to AI‑powered content operations.
About
I think in systems. Your analytics feeds your content strategy, your content feeds your SEO, your SEO feeds your revenue — everything connects. I build those bridges.
For the past 8 years, I've been the digital backbone of a practitioner-founded wellness brand — building the Shopify store, the analytics infrastructure, the publishing pipeline, and most recently, a full AI operating system that runs daily operations with Claude Code.
I understand wellness brands from the inside: FDA compliance, ingredient claims, practitioner credibility, the tension between science and spirit. That domain knowledge is what makes the technical work land.
Felix has been our technical lead for 8 years. He understands our brand, our compliance constraints, and our voice — and he built the systems that let us publish, track, and grow without needing a full-time team.Nathalie Babazadeh, L.Ac. — Co-founder, Artemis Therapeutics
What I Build
AI Operations
I turn Claude Code from a tool into infrastructure — CLAUDE.md architecture, compliance workflows, multi-voice content engines, automated publishing pipelines.
Shopify & Ecommerce
Custom Shopify builds — theme configuration, product page CRO, server-side analytics with PostHog and Stape, and the structured data that makes Google understand what you sell.
Marketing Analytics
GA4, PostHog, server-side tagging, conversion tracking. The kind of analytics setup where you can actually answer "what's working?" instead of staring at a dashboard.
Content Systems
Editorial pipelines, multi-author voice workflows, SEO architecture, publishing automation. I've built systems where three different writers produce content that sounds like them, not like each other.
Selected Work
Artemis Therapeutics
Digital Strategist & Technical Lead · 8 years
Practitioner-founded botanical wellness brand, 17 years in market, $750K+ lifetime revenue. Built the complete digital infrastructure: Shopify store with custom sections and CRO, server-side analytics, SEO schema architecture, 40+ published articles through an automated pipeline, Amazon PPC strategy, and a 197-file AI operating system that coordinates a 3-person team.
Pond Revival
Voice-to-Estimate MVP · Case Study
A pond contractor records a voice memo after a site visit. The system generates a professional estimate, shareable client proposal, and CA-compliant contract. Built and deployed in one session to Cloudflare Pages. Zero dependencies.
How I Work
Discovery call
30 minutes. You tell me what's broken or what you want to build. I ask the questions that reveal whether I'm the right fit.
Diagnostic audit
I look at your store, analytics, content, and infrastructure. You get a written assessment with specific recommendations — whether or not we work together.
Build or retainer
Either a focused project (analytics setup, theme build, content system) or an ongoing retainer where I operate as your embedded digital lead.
Let's Talk
Or email me directly: hello@felixihno.com · LinkedIn
Available for 1-2 retainer engagements.
Especially interested in wellness, longevity, and DTC brands doing $50K-500K/year.